Lume Acidified Body Wash is clinically proven 3.5X more effective than soap at eliminating odor in our most odor prone areas! Yes- we paid scientists to sniff butt cracks. Powered by mandelic acid which gently exfoliates your skin leaving it smoother and softer to the touch in a way traditional body washes can’t. Acidified skin is happy skin and happy skin looks feels and smells better longer. Our pH optimized formula promotes the healthy acid mantle of your skin which supports your skin s best defense- a healthy microbiome! Made with plant based surfactants that are 100% biodegradable our skin safe suds are vegan/cruelty free. Like all Lume products it’s naturally scented so you will feel good about smelling this great!