Helena Rubinstein Lash Queen Mystic Black Birth of the first mascara "Lash-liner" volume effect for deeply mysterious eyes, dI HELENA RUBINSTEIN. A mascara that associates blacks ebony pigments with an exclusive patented elastomeric applicator from double result: the part of the bristle draws an extra section at the base of the lashes, the comb side defines and separates for their entire length to the ends. Innovation 2014: the lashes are emphasized fifth wheel radicevoluminose.