Fixodent Pure Strength provides a natural feeling with a clinically proven strong hold so you can smile confidently. This denture adhesive cream is made without Colorants Sulfates Genetically Modified Cellulose Gum Artificial Sweeteners or Artificial Flavors. From the #1 Denture Adhesive Brand now ADA Accepted Formulated without: Sulfates Artificial Colorants Artificial Flavors Artificial Sweeteners Genetically Modified Cellulose Gum Ingredients - What They Give You Calcium/Zinc PVM/MA - Strong & long-lasting hold Mineral Oil - Easy to squeeze the cream out of the tube Petrolatum - Cushioning texture for comfort Cellulose Gum - Fast acting hold Silica - Improves dispensing experience #1 Dentist Recommended Brand* *among dentists that recommend brands of adhesive.