What it is: New Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep your blonde brilliant and idol-worthy between salon visits. What it does: Gentle, Sulfate-free daily cleansing shampoo for all blondes. What else you need to know: Gently cleanses and softens with lightweight moisture. Product Options Available are as follows: Size : 1.7 oz - Redken Blonde Idol Sulfate-Free Shampoo; Size : 10.1 oz - Redken Blonde Idol Sulfate-Free Shampoo; Size : 33.8 oz - Redken Blonde Idol Sulfate-Free Shampoo; 4.84