In a post-pandemic world, consumers are hyper-focused on hygiene but don't want to dry out their skin - 69% of women say their top aversion to hand sanitizer is the drying effect on their hands. Half of US consumers are increasing usage of lotion on their hands with 76% reporting anti-bacterial/kills germs as the most important hand lotions benefit. Suave will democratize the need for both hygiene and moisture. Our hand sanitizer lotion formulation enriched with Vitamin E and glycerin elminates bacteria without drying skin. All day moisture, clean & fresh scent. Enriched with Vitamin E and glycerin; Eliminates bacteria without drying skin; All day moisture, clean & fresh scent;.